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Editorial Review:Product Description:What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for
Forbes, he has honed his best thinking about
The Art of the Start.
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The Art of the Start is a great motivator for those who are interested in starting just about anything. Yes, Guy dives into a lot of topics pertaining to venture capitalism, but if you are starting a small business, this book will still give you to motivation to go out and get things done. This book is like a match lit up under your seat. Read it. You'll enjoy it and be driven by it.
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From page one through out the entire book, you can't put it down. Almost every page of my book is highlighted and notes taken. Packed FULL of necessary information to start up your own business. Very well written and easy to comprehend. A definate must for anyone considering and planning a healthy start up business.
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My first start-up has taken me over a year to get off the ground. It's a huge and ambitious project and has put my entrepreneurial skills to a test. I truly believe in learning from others so I'm a member of virtually every entrepreneurial blog, magazine and forum. I have also purchased about 8 different books on the subject, all varying in context slightly. The problem with this is that the time spent on blogs, magazines, forums and books is time you can very well spend actually building your company. ...
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The Art of the Start is an excellent book. I work for a start-up and I wish I had this book years ago.
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Because Guy Kawasaki is associated with tech and Silicon Valley, you might think his book about how to execute a start up wouldn't apply much if you're launching a dry cleaning service or a machine shop. But there is valuable information here for any business.
No matter what you're doing, positioning, business plans, and pitching your business are essential, and Kawasaki does a great job of explaining how to do all three without going overboard.
Another area where his insight is ...
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